In music, we find our common ground
Dummy text is also used to demonstrate the appearance of different typefaces and layouts, and in general the content of dummy text is nonsensical. Due to its widespread use as filler text for layouts, non-readability is of great importance: human perception is tuned to recognize certain patterns and repetitions in texts. If the distribution of letters and ‘words’ is random, the reader will not be distracted from making a neutral judgement on the visual impact and readability of the typefaces (typography), or the distribution of text on the page (layout or type area).
For this reason, dummy text usually consists of a more or less random series of words or syllables. This prevents repetitive patterns from impairing the overall visual impression and facilitates the comparison of different typefaces. Furthermore, it is advantageous when the dummy text is relatively realistic so that the layout impression of the final publication is not compromised. The most well-known dummy text is the ‘Lorem Ipsum’, which is said to have originated in the 16th century.
Lorem Ipsum is composed in a pseudo-Latin language which more or less corresponds to ‘proper’ Latin. It contains a series of real Latin words. This ancient dummy text is also incomprehensible, but it imitates the rhythm of most European languages in Latin script. The advantage of its Latin origin and the relative meaninglessness of Lorum Ipsum is that the text does not attract attention to itself or distract the viewer’s attention from the layout. It seems that only fragments of the original text remain in the Lorem Ipsum texts used today.
One may speculate that over the course of time certain letters were added or deleted at various positions within the text. This might also explain why one can now find slightly different versions. Due to the age of the Lorem Ipsum text there are no copyright issues to contend with. The spread of computers and layout programmes thus made dummy text better known. While in earlier times several lines of the Lorem Ipsum text were repeated in the creation of dummy texts, today the full text of Cicero’s ‘De finibus’ serves as the basis for many dummy text or Lorem Ipsum generators.
Based on ‘De finibus’, these generators automatically create longer sections of the Lorem Ipsum text or various other filler texts. Certain internet providers exploit the fact that fill text cannot be recognized by automatic search engines – meaningful information cannot be distinguished from meaningless: Target-generated dummy text mixed with a certain combination of search terms can lead to an increased frequency of visits by search machine users. As a consequence, advertising revenues, which rely on website ‘hits’, are increased.
The phrasal sequence of the Lorem Ipsum text is now so widespread and commonplace that many DTP programmes can generate dummy text using the starting sequence “Lorem ipsum”. Fortunately, the phrase ‘Lorem Ipsum’ is now recognized by electronic pre-press systems and, when found, an alarm can be raised. This avoids a publication going to print with overlooked dummy text. Lorem Ipsum doesn’t exist because people think the content is meaningless window dressing, only there to be decorated by designers who can’t be bothered to read.
Lorem Ipsum exists because words are powerful. If you fill up your page with draft copy about your client’s business, they will read it. They will comment on it. They will be inexorably drawn to it. Presented the wrong way, draft copy can send your design review off the rails. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.